I have no idea why this doesn't seem to be for sale on Target.com, or why no other website on the whole wide internet seems to have any information about it. This is a product worth shouting about.
My friend Kelly recommended it to me on Saturday, and a few hours later I'd bought my first bottle, for a little more than $3. This puts it a good $2-3 cheaper than the L'Oréal eye makeup remover it's sold near (good luck finding it - even the store assistants found it a tricky one). It's oil-free, very gentle, and works like a charm. I'm kicking myself for not buying many more bottles.
This means I can save my tubes of the more expensive Almay eye makeup remover gel - which is fabulous itself - for travel. Those will be easier and less of a spill hazard, and can tuck right into my cursed quart-sized resealable bag for security theatre.