Marks & Spencer give it up for the J-cup

  nicest fitting room ever 
  Originally uploaded by dynamist.

It may sound silly, but having a properly fitted bra is just above food, shelter, and water when it comes to necessities for females. I’ve always wondered why so many shops (I’m looking at you, Victoria’s Secret) carry on as if there aren’t millions of women who need and are willing to pay for something above a D. So this is very good news indeed for British women.

As for Yanks, I just discovered Soma Intimates when I was in Texas. They not only have really fabulous dressing rooms (pictured), but great deals on good, pretty, comfy bras. I still prefer to be fitted at Nordstrom, though. Even though a decent bra will run you at least $40 (if not on sale), it’s an entirely worthwhile investment. And don’t forget to be re-fitted every time you lose even five pounds!

While I’m on the subject (it’s not like there’s much bra news here), I can’t resist adding that you REALLY need to get a proper exercise bra if you’re jogging or even speed walking. I know how much it hurts to glimpse a woman who doesn’t wear one, so I can’t imagine how painful it is to actually be that woman. What’s the use in all that exercise if you’re going to punish your bits?

Comments

[raker]

I've got a lovely Rigby & Peller voucher, courtesy of my v. thoughtful husband, to use when my boobs have settled down after the whole birthin' thing. CANNOT WAIT!!!

[Rachel]

I think the best place I have ever bought a bra is at Alla Prima in San Francisco. They can cost like $125-$150 though. You have no been fitted for a bra until you get fitted there.

[Franziska]

Agree with you. I got fitted last year and it made such a difference! I like ordering bras from figleaves but the last few ones I ordered had such itchy bra straps that I can hardly wear them. figleaves has a great collection, just don't be stingy and go for the under £20 (that's what I did!).

[Jacq]

I hear you on the sports bra front! I'm doing a lot of running these days, and have realised that, even in my brand new, high-impact, one cup size too small to keep those puppies down sports bra I bought at M&S, I'm getting a lot of 'movement'. I think I need to go for a supportive crop top over the bra and under my tee.