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« Pierce Mattie PR is spamming beauty blogs | Main | The beauties of Web 2.0 »

August 10, 2006



I've been reading your blog for a while now and one of the reasons I love it is because it's honest and not PR-driven. I think you're absolutely right in defending the integrity of your blog. I've never posted a comment before, but felt that your commitment to your readers deserves this reader's support.

Steve Hultgren

Dear Beauty & Fashion Bloggers,

Pierce Mattie PR has worked hard over the last five years to develop unique expertise in beauty, fashion and jewelry communications. We have long recognized the importance and potential of new media, and in 2002 we were one of the first PR firms in our media beat category to launch a blog and begin blogging. We have the highest respect for bloggers and their work, and we treat bloggers with the same attention and respect we have for editors from top print publications.

Today, Jackie Danicki posted on her blog, Jack & Hill, a piece about Pierce Mattie PR “spamming” other blogs. Please be assured that it is not the policy of Pierce Mattie PR to “spam” blogs (or spam anyone else, for that matter). However, although we were taken aback by Jackie’s ill-informed post, we want to acknowledge some recent missteps on our part that may have led to a misunderstanding about the matter.

A bit of history first. From 2002 to 2004, only two people at Pierce Mattie PR – Pierce and I – were permitted to post on the Pierce Mattie PR blog. By 2005, however, we took note of the increasing importance of blogging to the public relations industry and began encouraging all of our brand advocates to submit blog posts. This eventually turned into a requirement that each brand advocate submit at least one blog entry per week. The project has been unequivocally successful: brand advocates are pushed to think creatively and they take pride in their submissions, and our increased profile has been great for the firm and our clients. Although our firm’s policy requires blog entries to be approved before they are posted, we encourage our brand advocates to push the envelope with their posts and we give them a large degree of freedom and license.

During a recent staff meeting at Pierce Mattie PR, we encouraged both our New York and Los Angeles staff to start reading other blogs and tracking them to see what topics and products were discussed. When we saw many of our clients’ competitors being talked about, we started a database of blogs so we could send press materials to them, hoping they would also write about our clients’ brands.

With comment boards available on most blogs, we also encouraged our staff to interact with the bloggers and comment on their posts (a treat, and part of the beauty of the internet, since we publicists don’t get to comment on the stories in print media counterparts). Many publicists agreed or disagreed with bloggers (as the bloggers themselves had invited them to do), and would make comments about products they love, including those of our clients. As long as these comments were relevant to the original post or responsive to others’ comments, we did not consider this to be inappropriate.

In retrospect, perhaps it was an error on management’s part that we asked that the publicists use anonymous screen names, rather than their own name, when posting comments on other blogs. We didn’t want to appear to be playing favorites or showing any impropriety when talking about products that we happen to love but aren’t from our clients. Pierce Mattie brand advocates are hugely enthusiastic about beauty and fashion, and often blog about brands that they love, even if they aren’t necessarily clients.

We realize now that this anonymity may have given the impression that we were illicitly seeding our clients’ names on the internet through ghost writers. This was never our intention, and we apologize profusely if it appeared that way.

We also have to acknowledge that a junior publicist recently made several similar, not-very-responsive comments on a few different blogs. While this is unfortunate, by no means does it demonstrate that Pierce Mattie PR has ever engaged in an orchestrated spamming campaign, and we are confident that the blogosphere, once it has considered the matter, will agree. We believe that Jackie’s accusations are not well founded, and we regret her attempts to damage our reputation. In the last couple of years we have occasionally struggled to help our clients understand that even the most reputable brand can fall victim to a rapid flow of misinformation. If nothing else, this incident demonstrates the continuing relevance of that lesson.

Notwithstanding our dismay at how Jackie has dealt with this matter, we thought several statements in her recent e-mail regarding the issue were quite apt and illuminating. Jackie wrote:

“I have been making my living by teaching companies - including PR agencies - how to blog for three years, now. … There is an etiquette to the blogosphere, and it is one that many companies do not bother to learn before they begin their 'campaigns' to win over bloggers.”

It’s great that Jackie has been able to spend the past three years teaching companies how to blog, and her ability to make a career out of it shows that learning blog etiquette isn’t so easy. We’ve been blogging for four years, and even before this incident we knew better than to claim we knew all the rules. It’s not that we hadn’t “bothered to learn” the rules before starting a “campaign” – no, it’s because the rules are in a constant state of flux. For example, we have had clear policies about posting on our internal blog for several years, but before this incident we didn’t appreciate the importance of establishing explicit policies in respect of comments by our staff to other blogs. Of course, we have such policies now.

In fact, we thought that one of the most fundamental rules of blog etiquette existed primarily because the other rules were so ambiguous. I’m referring to the general rule that bloggers should use their blogs to facilitate dialog, particularly about the blog medium itself. That is why we find it particularly disappointing that Jackie made her post and e-mailed countless bloggers before contacting us at Pierce Mattie PR to get the full story, and that she has closed comments to the post, leaving us unable to defend ourselves or explain the situation. We also understand that Jackie may have erased comments that others posted on her blog in response to her claims. We find this troubling – but as Jackie said in her e-mail: “[B]loggers are just people.” And people make mistakes.

We look forward to working with all of you and know that our clients do also. As Julie Fredrickson of said, this is a new form of media and by working together we can only garner more respect for each other and help to iron out the kinks.

Often PR firms host ‘round tables’ with new media beats to help govern how they would like to receive media trends and stories. I know Pierce, Michael and I are more than happy to host a round table at our office on 45th St. and have you all in so we can create some official guidelines.

Julie Fredrickson

Jackie, I'm running out to breakfast but I want to give you a response because it is the least that you deserve!

!) I totally appreciate where you were coming from. I sent out the response because I was getting phone calls and emails from flacks and blogger alike expressing confusion. I had no idea what was going on so I simply suggested we all calm down before going to town (hence the caps) check the situation out first, and then regroup quietly. We all know things get out of hand quickly in the blogosphere and thus it is almost always best to stop, drop, and roll! No wait that is a fire but you get my point :-)

2I t's not like we're paid to write about samples, but it's a fact that good relations with PR companies help bloggers. Dragging a company through the mud because of one action by one employee is not constructive, especially when the company itself wants to make amends. I have a policy of always letting people know when a sample was free and I suggest bloggers to do the same.

3) You say "Julie believes that bloggers need to work hard to be "taken seriously". Personally, I have made a career out of blogging and work hard only to build and maintain my credibility as a person and as a professional." You are a professional Jackie and a very talented and well respected one. Most blogger are not and fashion PR is world's different from tech PR. We all need to respect that different industries have different standards and comfort levels. Tech as an industry is much more evolved and comfortable with bloggers and knows the lingos, fashion to a large degree does not.

I find it ironic that this situation occured with the one PR firm that has worked hardeset to understand blogging representing the one brand we all universally love sparked this situation. I was simply trying to help diffuse the situation as emails flew left and right. That is all.

I respect where you are coming from Jackie and you know I have always been a fan of Jack and Hill from the start but I thought we would have all benefited from a little zen as the rest of the bloggers caught up with the research that you had already done on the situation.


Good for you, Jackie! I love your site. This Steve guy is so BS and I'm sure all your readers know it.

Jackie Danicki

A few questions for Steve:

1) In what way am I ill-informed? I want specifics. Please.

2) As to "the general rule that bloggers should use their blogs to facilitate dialog, particularly about the blog medium itself," there is no such rule. Blogs are conversations, certainly, but when it comes to blog etiquette, there is nothing forcing bloggers to talk about the blog format or medium. Believe it or not, there are thousands of blogs where the blogger never actually hosts a conversation about the blogging format. Those bloggers aren't breaking any 'rule'. I you guys really think otherwise, Steve? I'm genuinely curious.

3) I'm loving the attempt to make me look shady with regard to comments. You guys know exactly what went down, because your "brand advocate" Kristen Herburger received an email directly from me explaining it!

For the benefit of those who didn't receive the email that I sent to Pierce Mattie's Kristen Herburger, here's exactly what I said with regard to comments on my first post:

"I am sorry that you think it was inappropriate for me to alert bloggers to this abuse by Pierce Mattie. I respectfully disagree, and the post will remain where it is. I have closed comments on it, because I will be posting a follow-up upon my return from tonight's work duties. Any comments can go there and I will publish any and all which are not abusive or inappropriate (or thinly-disguised PR company spam)."

Steve, you are either deliberately spinning it to make it look shady, or Kristen has been dishonest with you as her employer. Which is it?

Steve Hultgren


I promise to post my response later this evening when I can respond appropriately.


jacki-i think you are right on with the whole situation.i am glad that you have brought it to the limelight for your readers too. as a reader, i do not know exactly how pr companies work, but i would have thought that maybe a sample and press release should have been sent your way for you to post on, or comment about, for you to try the product and post your own opinion. that is what your blog is all about. if the pr company so badly wanted the info on your blog and others, then why didn't they contact you to see if you would post the info - or better yet, place an ad with you - i don't know. and by the way, readers can so see through posts with an agenda and i for one tend to ignore them.

Jackie Danicki

Steve, I hope you also plan to fix the comments facility on the Pierce Mattie blog. (I promise I won't take a leaf out of your big book of ethics and issue a misleading press release about how Pierce Mattie is blocking comments.)


Jackie, you are absolutely right in your original reaction and your responses.

PR companies have a 'genetic' problem here. They are intermediaries desperately trying to engage in conversations with bloggers, customers and anyone who will listen. What they don't understand is that you can't have a conversation on somebody else's behalf. Hence the old and tired PR techniques appearing in the new, not always friendly, context. Square hole meet round peg...

Steve Hultgren

As promised, I am writing to respond to Jackie’s points here.

I want to point out first, however, that we have already apologized for the mistakes that we made, and have attempted to be both prompt and forthcoming in our communications about this matter. We hope that others will view this as an indication of how important the blogosphere is to us. As Jackie noted in her earlier post:

“The best thing Pierce Mattie could do right now would be to explain themselves in writing, show that they actually understand why what happened was not at all innocuous, and make an effort to ensure that no other employee ever does any such thing on behalf of their clients again.”

We have already done exactly that, and we appreciate the many bloggers and commenters who have recognized our past “good citizenship” and also acknowledged that one employee’s mistake doesn’t merit an attack on the reputation of an entire company. As I stated in my previous response about this matter, we’re looking forward to organizing a roundtable event at our offices in New York to continue the dialogue about “best practices” for blogging and public relations.

As we have already stated, we would have appreciated being contacted before having to deal with accusations of being a “company which practices fraudulently and dishonestly.” As we have tried to make clear, this was an isolated mistake that we don’t think should tarnish an entire firm of talented, energetic publicists who work hard for their clients. Quite a few bloggers who have seen our response about this issue seem to agree, and have accepted our explanation – after conducting their own investigation, and finding no proof of systematic spamming or other abuse – that our misstep didn’t rise to the level of offensiveness suggested by the original post. That’s what I meant by “ill-informed”.

As far as the “dialog” point: Just goes to show, again, that there are lots of views about what’s right and wrong. Of course it is any blogger’s right to choose whether or not to accept comments, and plenty of blogs took the opportunity to turn this into a conversation rather than an attack. Though we’d rather this conversation had started in a context where we didn’t have to take a defensive posture, we’re looking forward to continuing with constructive efforts to improve the relationship between blogging and public relations, for the benefit of our clients, our firm and the industry as a whole.

Steve Hultgren

Brandon Wright

This whole dialog seems ridiculous to me. Jackie, who cares??? You seem like an unhappy person to me with nothing better to do. Furthermore, I find your tactics loathesome as any true journalist (or rational person) would have given Pierce Mattie the opportunity to respond before posting. You seem to have evaded any real accountability on your part. It's as if you have an agenda and you'll run anyone over to achieve it.

What are the rules here Jackie? You claim to be the educator, yet you have made no attempts at educating. You have only slandered and jumped up on your soapbox without offering any evidence or even instruction as to what the etiquette is. I think you're more interesting in raising your circ numbers.

When is it okay for a publicist/marketer/advertiser to stop being one and just be a real person and consumer with their own thoughts and ideas? You have assumed this Pierce Mattie publicist can't have a voice of their own separate from their employer. How sad for you.

Jackie Danicki

Brandon, thank you for the funniest post I've ever received!

Gaia, the non-blonde

I've seen some of the notes by BellAmore on my favorite blogs (never got one on mine, but I'm fairly new to the game), and instantly thought "spam". It was very obvious. I'm willing to belive that it wasn't an official policy of the firm, but they obviously didn't bother to teach their junior employees the basic rules. I don't get why they didn't just admit the mistake and apologize and leave it at that. You were right, they were wrong and trying to put a whole spin and create all this drama isn't making them look any better, no matter how many time they call you ill-informed or talk about ambiguity of rules.

By the way, what's so ambiguous? Good PR is reaching out to the bloggers and sending out samples and information (while acceptimg the fact that your product might recieve a pummeling if the blogger thinks it so deserves). Spamming blogs is bad practice, and one shouldn't be surprised to be called on it.

Jackie Danicki

Steve, do you plan to answer my very direct, easy questions?

Joe Marich


It seems like you're not really interested in accepting Steve Hultgren's appology, but rather, you seem more interested in "chumming the waters" and watching the sharks circle. You're upset. We get it. Steve Hultgren is probably ready to smack his employee into next Tuesday (if he hasn't already). It just seems like some employee got carried away and messed up. Badly. Employers can't watch every little thing every little employee does throughout their day. If they tried, nothing would ever get done. He apologized -- twice.

Take the high road, for Pete's sake, and let it go. Move on. If you continue to act like a petulant spoiled three year old, this will come back to bite you in the behind. You're beginning to look petty.

This is seriously much ado about nothing.

Just a thought...

Jackie Danicki

Joe, it's not about me accepting any apology. It's about the truth and transparency. I believe these things matter, and I find this discussion very interesting. If you don't, well, no one is forcing you to read this blog or write comments here. If you're the same Joe Marich who works in PR, I'd actually be interested to hear your thoughts on whether or not transparency and the truth really matter. Is your comment above an indication of your views?


I am in complete agreement with Jackie that these things do matter. As a freelance writer for many years, I have worked with publicists in many industries, and I have always found those who work in beauty and fashion to be among the most savvy in the business--as a rule, they tend to approach writers in a spirit of true collaboration, rather than merely "pushing" product. So I do not think, as Julie suggests, that we should expect less from beauty publicists--in terms of professionalism and ethics--than we do from those in the "tech" field. Publicists are paid specifically to be media experts, whatever their area of focus. When you take money for people on the basis of your media expertise, pleading media ignorance when you get it wrong is really not acceptable. I would be forgiving in the way Julie suggests, were this the mistake of a "civilian," but I think the discussion and debate is entirely appropriate and called for given that Pierce Mattie is in the business of providing professional media services. Can I ever forgive them? Of course. But forgiving an error is a very different thing than excusing an error. In this case, there simply is no excuse.

Joe Marich

Hi Jackie --

I don't know, but I think it IS about you accepting his apology. He admited his employee was wrong. (And I strongly suspect that he would like to ring this employee's neck until their eyes pop out of their head right about now. I know I would, but who can afford the legal fees?)

Of course we all want transparency and Truth, that's Valhalla or heaven for everyone. However, we don't live in a perfect world. People are human and make mistakes. You know just as well as I do that "Truth" with a capital "T" is a journey not a destination and to expect perfection from humans is just not realistic.

Look, I've made more mistakes in my life than I care to think about most days, but I've (hopefully) learned from those mistakes and they've made me a better person and a better publicist. Without mistakes I wouldn't be the person I am today. I hate making them (I'm VERY Type-A), but when I do, I try to find something positive in the experience to grab on to.

I'll be 46 years old next week (Madonna -- the singer not the Avatar Incubator -- will always be 2 years older than me, which is a gift unto itself, I suppose). Maybe I'm just being maudlin or extra emotional as my birthday approaches, but I certaintly wouldn't want to be judged today for my actions as a 23 year old.

As I said in my last post, this girl fucked up. BIG TIME. She knows it. Her fellow employees know it. You know it. Your readers know it. Steve knows it. What else do you want? Pierce Mattie and their employee have been duly humiliated. You can beat Steve up and this girl up for the next ten months, but it won't change a damn thing. It's over.

You did the right thing by exposing this "heinous world-altering wrong," but I think maybe you used a Bazooka to kill a fly. Just my opinion. Maybe this PR firm needed to be bitch-slapped because they do this all the time, I really don't know. I don't work in the same industry that you all do and don't know this firm. I deal with books and product lines, not beauty stuff, so I really don't know of what I speak regarding these things.

But what I *do* know is if you've ever worked with a lot of young kids (early 20's), just out of college, trying to impress their boss(es) or thinking they need to "make their mark" in their chosen industry, you know something is bound to go wrong from time to time. And it did. It's called learning. And I don't think anyone can ever know if this was an order from the top or not. Only PM and the employee will ever know. I hope it wasn't, but...

I'm not saying this isn't important, nor am I saying what the employee did was right (it wasn't!), and I didn't think I implied that in my previous post. What I *AM* saying is: You caught the fuck-up. Good for you. You brought it to the owner's attention. Again, good for you. The owner took action to correct the wrong. Good for him. Everyone is smarter today than they were yesterday. And the little newbie got the crap scared out of her and won't do it again. Everyone's now just a little better off.

I just don't see the point of beating a dead horse. There are many other important issues in the world today besides some young kid fucking up and having everyone lose their minds over it. My god, if I went nuts over everything that didn't work out as planned or when an employee fucked up, I'd be in a nut house by now. [For the record, I do not currently reside in a mental institution, just a 1930's four-plex with a broken dryer which better be fixed by tomorrow or I'm going to have to start turning previously worn underwear inside-out. I'm out of quarters.]

And just for the record, I absolutely DO believe in transparency and I DO believe in representing the truth (to the best of my abilities) in everything I do, whether it be work releated or my own personal life -- that is why I signed my own name to the last post and this post. That is why I made it clear that I don't know anyone involved with this personally. I just know newbies fuck up. It's just part of the deal.

I have told every single one of my clients over the years the same thing: I won't ever lie for you and I suggest you don't either. Not because my 'angel halo' is on straight, but because in all my years working with hundreds of clients, the truth of the situation will always -- and I mean ALWAYS --float to the top. Every time. No exceptions. Doesn't matter how much money you throw at the problem, the truth will always come out. Suck it up. Say "I'm sorry" and take your lumps and get it over with as quickly as possible. Could be my midwest upbringing, but that's what I think and that's how I live.

Again, I don't know your industry, nor do I pretend to, I don't know Pierce Mattie PR, I don't really even know you (I found this through a link at another site -- first time visitor.) so I should probably just keep my thoughts to myself. But it just struck me as a little strange that all this turmoil was kicked into motion because of some low level employee doing something very stupid and judging an entire company because an idiot decided to be, well, an idiot.

I guess my question to you is: What would you like them to do besides admitting the wrong, changing their in-house policy, and dealing with this public humiliation as they already have done?

I promise to be quiet now and just lurk. :)

Amy Alkon

"You seem like an unhappy person to me with nothing better to do."

It's 1:44am here in California, and I don't have the energy to comment properly, but this is reminiscent of the bitchy remarks I get when I suggest that people mind their screaming kids in an adult cafe so the adults can read the paper and hear the classical music. The mother of several loud, underparented children said to me something pretty close to "You're ugly and you'll never get laid."

"That may be the case," I said, "But that doesn't change the fact that your children are loud and you're inconsiderate."

Jackie is one of the sweetest, sunniest, smartest, most good-hearted and most energetic people I know. I can barely maintain one blog -- she maintains, what, three of her own, and oversees or contributes to other people's? Like me, she has a strong sense of justice, and it's Jackie who inspired me to write a book I'm completing now, which is largely about justice. Let's keep from the ad hominem arguments, shall we?

Amy Alkon

The real story wasn't at all hard to find out. It took me three minutes. I guess they were really asking for the opportunity to spin this before you posted it. Sorry. Nuh-uh.

They're lucky they didn't comments-spam me, because I'm not quite as adult as Jackie about such things. No, I like to call people who do that at home at 3am and yell at them -- for hijacking a site I pay for in hopes of getting free advertising (in my book, that's vandalism and theft). Oh, and no, I don't call the "intern" who posted it. I call the head of the company.

And FYI, I'm responsible for what my employees do on the job. Of course, the notion that my assistant would, for her personal amusement, get on people's web sites and start leaving fake comments...well, I just can't fathom it happening.

The "real story," after three minutes of research, follows:

Posted on the blog

This comment:

I saw that you're curious about Bond No. 9 products... were you able to find them yet? Well, let me just tell you that Bond No. 9 is my new FAVORITE line of fragrances. Not only are the bottles cool and chic, but the eaux de parfum are absolutely delicious, and each one that I've smelled is unlike any other scent that I've come across. I currently own The Scent of Peace and I love how light, fresh, and girly it is - the purple bottle is really pretty too (and it's my favorite color!) This weekend, I sampled their upcoming West Side and placed the blotter that I spritzed with the scent in my pocket book... it's still wafting up strong 4 days later (and so yummy too!) I heard that for the holiday season they offer certain fragrances in specialized Swarovski crystal-crusted bottles... I think I know what will be on my wish list :) I'm not sure where they might be found in your area, but maybe their website can help ( Once you try them, let me know if you're as in love with them as I am!

Posted by: BellAmore | August 09, 2006 at 12:38 PM

Posted on the blog AllAboutThePretty:

This comment:

If this site is truly dedicated to all things pretty, I have to mention what I think is the prettiest display of a fragrance line that I've ever seen... I recently discovered the Bon Bon Box by Bond No. 9, and I can honestly say I have never seen such beautiful/elegant packaging. The Box is gorgeous and comes complete with 18 pocket-sized sprays of eaux de parfum. Each is individually wrapped in multi-colored foil, creating this sparkly box of candy-like perfumes...and who doesn't love things that sparkle? I splurged a bit and bought myself a collection, and the box has made such a pretty (not to mention stand-out) addition to the cluttered mess that is my vanity. The scents that I've tried so far are sooo yummy, but I'm trying to keep a few wrapped-up so I don't destroy the look of the packaging (I'll admit, I'm in love, if not a little obsessed with it.) It's better than any box of candies I've ever come across... and with a sweet tooth like mine, that's saying quite a lot!

Posted by: BellAmore | Wednesday, August 09, 2006 at 11:58 AM

And here we have the good news:,+09:00+AM

Bond No. 9 Announces Pierce Mattie Public Relations as Agency of Record

Quelle surprise!

PS Pierce Mattie-ites, I think you should go on every blog BellAmore-Free-Advertising posted on and donate through the blogger's PayPal or Amazon button. It's about accountability. Advertising isn't free. PAY UP!

And no, a simple apology isn't good enough. You've taken something of value from these bloggers -- reader trust, first of all, since their objectivity may be questioned now, and then there's the ad space. I pay and work very hard to maintain my own blog, and it's so I can put out my thoughts on issues that mean something to me. It is absolutely, positively NOT for companies to offload their advertising costs by using my sweat and site for free.

I hope you will show accountability the only substantive way you can - by paying for what one of your employees apparently tried to take for free.

Amy Alkon

PS I'm posting something on my site tomorrow about a guy who sent me e-mail spam, and was dumb enough to include his phone number. Only by standing up against this stuff do we get it to stop.


Hi...I'm really new to the world of the beauty blog (a couple weeks) although I've been in the beauty industry as a makeup artist and then a creative director for over 20 years. I didn't know there were rules etc. and I surely hope I haven't broken any already. I have been sending out emails to other bloggers,& pr's, and have made posts on a few sites, trying to promote my site. If I did anything wrong, please forgive me...I didn't know. I guess I really need a manual so I don't upset anyone. I love makeup, fashion, models, photographers and all things beautiful and so I enjoy blogging about them. I just want to send love out to all my fellow beauty bloggers and wish you all the best.
David of makeupbeat

Amy Alkon

David, people will find your site if you just post interesting comments on theirs. And then they'll link to you. It sounds like you know a few things and you probably have an interesting blog. If there are people you know who might be interested, or maybe somebody who's blog you respect, whom you want to check out yours, I don't think most people would be upset by a friendly e-mail. And people don't mind telling somebody who's a newbie what the etiquette is if you step on a toe here or there -- which really isn't a big deal. It's just when somebody posts pretending to be a real commenter, speaking from personal experience, when they're really selling something, that people get ticked off. And then there's spam. Anybody spams me, I'll call them at 3am if I can and tell them how I feel about people hijacking my e-mail box and attention to sell their crap.

Amy Alkon

Actually, you sound like you've had a really interesting career.

PS I'm from Michigan, too. I, too, escaped to New York...and now, Lost Angeles. And Paris.


So I visit the Pierce Mattie blog to post a comment about a story they had written concerning L'Oreal's recent acquisition of a natural products company. In an effort to create some sort of dialogue I suggested they read a recent Vogue article about the rapid growth in the organic/natural skin care sector. Instead of the post appearing on their blog I received a message saying they would have to approve it before it would appear. I mean it's not like I was trying to spam their blog by pretending I was some random person who just wanted to share with the world my love of a certain product whose manufacturer just happened to be paying me a nice monthly retainer.

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