"Women's new embrace of e-commerce" is to thank for an expected 33 per cent sharp jump to $1.6 billion in online sales of cosmetics and fragrances this year, according to a new report from Forrester Research. So when are more cosmetics and fragrance companies going to stop expecting to pull in customers with email spam and start engaging them with something valuable?
When looking for information online about Power Dose by L'Oreal, I could find almost no worthwhile mention of the product on the entire internet. I could not even find out how much it costs or what the different varieties of Power Dose products do and are called (there seem to be several different Power Dose products - one for curly hair, a volumising one, a colouring one - so I suspect the one used on my head is named something more specific than Power Dose). Look at the L'Oreal website. Surely they can afford better than a terribly user unfriendly Flash monstrosity.
Get with the program, guys. Your pretty Flash sites are doing you no favours. Make it as easy as possible for women like us to spend money on your products, to spread the word about them, and to help build your brand without you having to spend a penny. Now, it's easier than ever. Ignorance is no excuse; it's shameful.