This news item on new makeup lines for men makes me want to ask all my heterosexual female friends: What level of cosmetic involvement on a (your) guy's part is okay with you?
For instance, I usually have to attack my boyfriend with a bottle of cologne in order to get him scented with anything other than his Lynx (branded as Axe in the US) shower gel and deodorant. Two times, he's let me rub unscented, plain Nivea into his dry skin. It wasn't easy getting him to use a proper shaving cream because he hates the smell (he settled for unscented Aveeno foam). While I'd be pleased if he started spritzing Bulgari on as a morning habit, I would be less than pleased if he spent as much time on his appearance as I do. If he expressed interest in concealer, mascara, or eyeliner...Well, a relationship can survive many things, but a man in false eyelashes isn't one of them. (Yeah, I know, some guys - and not just Eddie Izzard - can carry off eyeliner, and David Beckham looks great in pink nail polish. Those are exceptional cases, though.)
So how do we feel about men in makeup? And are you slightly annoyed - or slightly tickled - that marketers are trying to lure men into this traditionally feminine realm?